History
Discover the history of KünzlerBachmann AG
![timeline-2022-Brüttisellen-front-quer](https://www.kueba.ch/wp-content/uploads/timeline-2022-Bruettisellen-front-quer.jpg)
KünzlerBachmann Directmarketing AG relocates
The branch office at Theaterstrasse 17, Winterthur, moves to a new location at Haldenstrasse 16a, Wangen-Brüttisellen
2022
![timeline-2022-max-2](https://www.kueba.ch/wp-content/uploads/timeline-2022-max-2.jpg)
Max Künzler steps down
After almost 50 years at KünzlerBachmann, Max Künzler resigns as chairman of the supervisory board in all companies. He remains the major shareholder. The supervisory boards in the individual companies are reorganized.
2022
![timeline-2021-zusammenfuehrung](https://www.kueba.ch/wp-content/uploads/timeline-2021-zusammenfuehrung.jpg)
Company mergers
Kömedia AG merges with KünzlerBachmann Verlag AG.
KünzlerBachmann Directmarketing SIG AG merges with KünzlerBachmann Directmarketing AG.
2021
![timeline-2021-Neues-Kuvertiersystem-CMC400](https://www.kueba.ch/wp-content/uploads/timeline-2021-Neues-Kuvertiersystem-CMC400.jpg)
New envelope inserting system CMC400
Purchase of new envelope inserting system CMC400 with camera and barcode reader to match personalized products with logs.
2021
![timeline-heussercrea-koemedia](https://www.kueba.ch/wp-content/uploads/timeline-heussercrea-koemedia.jpg)
Takeover of kömedia AG and Heussercrea AG
In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.
2020
![timeline-spickshop-2017](https://www.kueba.ch/wp-content/uploads/timeline-spickshop-2017.jpg)
SPICK Shop
KünzlerBachmann Verlag AG: New launch of spickshop.ch with products for children and families.
2017
![timeline-2016_Schober](https://www.kueba.ch/wp-content/uploads/timeline-2016_Schober-768x415.jpg)
Takeover of Schober and interest acquired in Heussercrea AG.
KünzlerBachmann Directmarketing AG takes over the direct marketing company Schober Information Group (Schweiz) AG and mail profiler Liberec CZ. KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.
2016
![timeline-2015_MiniSPICK_Endlosdrucker](https://www.kueba.ch/wp-content/uploads/timeline-2015_MiniSPICK_Endlosdrucker-768x415.jpg)
MiniSPICK and continuous feed color printer
Launch of the new continuous feed color printer in mail production. Launch of new MiniSPICK with a circulation of more than 30‘000.
2015
![timeline-2014_Max_Kuenzler_Stiftung](https://www.kueba.ch/wp-content/uploads/timeline-2014_Max_Kuenzler_Stiftung-768x415.jpg)
Founding maxkünzler.stiftung
Founding of the maxkünzler.stiftung to support charitable works.
KünzlerBachmann AG (holding company) continues operations with headquarters in St. Gallen.
2014
![timeline-2013_Einzelblattdrucker](https://www.kueba.ch/wp-content/uploads/timeline-2013_Einzelblattdrucker-768x415.jpg)
Launch single-sheet printer
Launch of single-sheet printer and new data analysis tool
2013
![timeline-2012_100_Jahre_Jubilaeum](https://www.kueba.ch/wp-content/uploads/timeline-2012_100_Jahre_Jubilaeum-768x415.jpg)
100th anniversary of KünzlerBachmann
Centenary: 100th anniversary of KünzlerBachmann. 100 years of media and marketing. First edition of the magazine for fathers BIG SPICK, later renamed FamilienSPICK
2012
![timeline-2011_SPICK_Raetorom_Best_of_sw](https://www.kueba.ch/wp-content/uploads/timeline-2011_SPICK_Raetorom_Best_of_sw-768x415.jpg)
Personalized color laser digital printing
Personalized color laser digital printing expanded with new Xerox X 1000 in KünzlerBachmann Directmarketing AG. Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK in KünzlerBachmann Verlag AG.
2011
![timeline-2010_CH_business](https://www.kueba.ch/wp-content/uploads/timeline-2010_CH_business-768x415.jpg)
Launch of ch-business
Launch of the business address file CH-Business, which covers all of Switzerland.
2010
![timeline-2010-verkauf-regor](https://www.kueba.ch/wp-content/uploads/timeline-2010-verkauf-regor.jpg)
Sale of KünzlerBachmann Medien AG & Regor AG
KünzlerBachmann Medien AG is sold, including subsidiary, and merged with Kömedia AG in St. Gallen. Regor AG merges with MediaMail AG in Wallisellen.
2010
![timeline-2009_Swiss_Fairs_sw](https://www.kueba.ch/wp-content/uploads/timeline-2009_Swiss_Fairs_sw-768x415.jpg)
First edition SwissFairs
First edition of international trade fair calendar SwissFairs in KünzlerBachmann Verlag.
2009
![timeline-2005_Zertifikate](https://www.kueba.ch/wp-content/uploads/timeline-2005_Zertifikate-768x415.jpg)
ISO certification 9001
ISO certification 9001 and Good Privacy data protection quality label for direct marketing business.
2005
![timeline-2004-regor](https://www.kueba.ch/wp-content/uploads/timeline-2004-regor.jpg)
Acquisition of Regor AG
The letter shop business Regor AG in Rorbas is taken over as a subsidiary of KünzlerBachmann Directmarketing AG.
2004
![timeline-2004_SPICK_Flitz](https://www.kueba.ch/wp-content/uploads/timeline-2004_SPICK_Flitz-768x415.jpg)
Purchase of youth magazine SPICK
KünzlerBachmann Verlag AG purchases the youth magazine SPICK from Tamedia AG.
2004
![timeline-2002_Sinus_Milieus_01](https://www.kueba.ch/wp-content/uploads/timeline-2002_Sinus_Milieus_01-768x415.jpg)
Start of cooperation with Microm
Start of cooperation with Microm, Mikromarketing-System and Consult AG in Neuss near Düsseldorf. Launch of the Sinus-Milieus tool in direct marketing business.
2002
![timeline-2001_Aboverwaltungssystem_sw](https://www.kueba.ch/wp-content/uploads/timeline-2001_Aboverwaltungssystem_sw-768x415.jpg)
Renamed and restructured
KünzlerBachmann Direct AG is restructured and renamed KünzlerBachmann Verlag AG. This business looks after in-house publishing products, family advice-givers and magazines, event marketing media, publisher and reader marketing with subscription service.
2001
![timeline-2001_Umzug_Zuercherstrasse](https://www.kueba.ch/wp-content/uploads/timeline-2001_Umzug_Zuercherstrasse-768x415.jpg)
Move to the new location
KünzlerBachmann Rechenzentrum AG is renamed KünzlerBachmann Directmarketing AG. Publishing house and direct marketing operations move to new site at Zürcherstrasse 601 in the west of St. Gallen.
2001
![timeline-2000_Kidy_Swissfamily_01](https://www.kueba.ch/wp-content/uploads/timeline-2000_Kidy_Swissfamily_01-768x415.jpg)
Launch Kidy swissfamily
Launch of new family magazine Kidy swissfamily by in-house publisher
2000
![timeline-1999_Holding](https://www.kueba.ch/wp-content/uploads/timeline-1999_Holding-768x415.jpg)
Organizational restructuring
In an organizational restructuring, parent company KünzlerBachmann AG becomes the holding company for the following:
KünzlerBachmann Medien AG (firm that looks after trade media and yearbooks)
Name change of the former M&T Verlag as legal basis
KünzlerBachmann Direct AG (operations for address publisher, later Verlag AG)
KünzlerBachmann Rechenzentrum AG (IT, addresses, mail production)
Launch of the family portal swissfamily.ch.
1999
![timeline-1998_Marketingmesse_X98](https://www.kueba.ch/wp-content/uploads/timeline-1998_Marketingmesse_X98-768x415.jpg)
Co-founder X98
Co-founder of the Swiss marketing trade fair X98, now SuisseEmex.
1998
![timeline-1989_Expodata](https://www.kueba.ch/wp-content/uploads/timeline-1989_Expodata-768x415.jpg)
Purchase Expodata
Purchase of the trade fair and event magazine Expodata in partnership with today’s Somedia AG in Chur.
1989
![timeline-1987_Die_Alpen_SBK](https://www.kueba.ch/wp-content/uploads/timeline-1987_Die_Alpen_SBK-768x415.jpg)
New journals
Marketing of new trade journals/specialist magazines: Krankenpflege, from Swiss Nursing Association (SBK); Die Alpen, magazine of the Swiss Alpine Club;
Schweizerische Technische Zeitschrift STZ, Swiss Engineering
1987
![timeline-1980_Musik_und_Theater_01](https://www.kueba.ch/wp-content/uploads/timeline-1980_Musik_und_Theater_01-768x415.jpg)
Launch of the arts magazine Musik&Theater
Launch of the arts magazine Musik&Theater. From 1982 in cooperation and partnership with Gasser AG, now Südostschweiz Print und Medien AG. Founding of the M&T Verlag (publishing house) with headquarters in St. Gallen.
1980
![timeline-1977_Rechenzentrum_KBVerlag_sw](https://www.kueba.ch/wp-content/uploads/timeline-1977_Rechenzentrum_KBVerlag_sw-768x415.jpg)
Spin-off of direct marketing business
Spin-off of direct marketing business in the newly founded Künzler-Bachmann Rechenzentrum AG. The publishing business remains under the management of Max Künzler in the parent company KünzlerBachmann AG.
1977
![timeline-1974_Verkauf_und_Marketing](https://www.kueba.ch/wp-content/uploads/timeline-1974_Verkauf_und_Marketing-768x415.jpg)
New trade journals under lease
New trade journals under lease. The publication Verkauf & Marketing, today known as the leading trade journal Marketing & Kommunikation, and takeover of the polytechnic magazine Industrie et Technique, today known as Swiss Engineering.
1974
![timeline-1974_WL](https://www.kueba.ch/wp-content/uploads/timeline-1974_WL-768x415.jpg)
Launch of new advice magazine
Launch of new advice magazine for parents Werdendes Leben / Attendre un enfant
1974
![timeline-1973_Geltenwilenstrasse_Max_Kuenzler](https://www.kueba.ch/wp-content/uploads/timeline-1973_Geltenwilenstrasse_Max_Kuenzler-768x415.jpg)
Purchase new business premises
Purchase of the new “Transita” business premises at Geltenwilenstrasse 8a in St. Gallen. Max Künzler, Werner Künzler’s second son, gradually takes over the management of the publishing businesses.
1973
![timeline-1972_Tod_Gruenderehepaar](https://www.kueba.ch/wp-content/uploads/timeline-1972_Tod_Gruenderehepaar-768x415.jpg)
Founder Eugen Künzler passes away
The founder Eugen Künzler passes away shortly after the death of his wife Elise Künzler-Bachmann.
1972
![timeline-1969_Computertechnologie](https://www.kueba.ch/wp-content/uploads/timeline-1969_Computertechnologie-768x415.jpg)
Development of a computerized address management
Development of a computerized address management system used in the production of mailings. Pioneering achievement from Kurt and H.P. Künzler, Werner Künzler’s first-born son.
1969
![timeline-1964_Gruendung_AG](https://www.kueba.ch/wp-content/uploads/timeline-1964_Gruendung_AG-768x415.jpg)
New corporation Künzler-Bachmann AG
Künzler-Bachmann & Co. converted to new corporation Künzler-Bachmann AG.
1964
![timeline-1955_Direktmarketing_Versand](https://www.kueba.ch/wp-content/uploads/timeline-1955_Direktmarketing_Versand-768x415.jpg)
First targeted direct marketing campaigns
First targeted direct marketing campaigns—from addressing and mail production to postal services—carried out for brand product companies.
1955
![timeline-1954_Werner_Kurt_Kuenzler](https://www.kueba.ch/wp-content/uploads/timeline-1954_Werner_Kurt_Kuenzler-768x415.jpg)
The sole proprietorship E. Künzler-Bachmann becomes the collective proprietorship
The sole proprietorship E. Künzler-Bachmann becomes the collective proprietorship Künzler-Bachmann & Co. Sons Werner and Kurt Künzler become joint partners
1954
![timeline-1949_Gruenderehepaar](https://www.kueba.ch/wp-content/uploads/timeline-1949_Gruenderehepaar.jpg)
The first national family address file is set up
The first national family address file is set up and professional marketing begins. Kurt Künzler, the second-born son, takes over administrative management from founder Elise Künzler (born Bachmann).
1949
![timeline-1936_Werner_Kuenzler](https://www.kueba.ch/wp-content/uploads/timeline-1936_Werner_Kuenzler-768x415.jpg)
Setup of the new business area media marketing.
Takeover of the publishing and advertising leasing agreement for the customer magazine Schweizer Hausapotheke and founding of the counterpart La pharmacie chez soi. Werner Künzler, the founders’ first-born son, takes on the new publishing tasks.
1936
![timeline-1922_Mutter_und_Kind](https://www.kueba.ch/wp-content/uploads/timeline-1922_Mutter_und_Kind-768x415.jpg)
Entry into the publishing business
Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind
1922
![timeline-1912_Gruenderehepaar](https://www.kueba.ch/wp-content/uploads/timeline-1912_Gruenderehepaar-768x415.jpg)
Sole proprietorship E. Künzler-Bachmann
Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.
1912
![timeline-2022-Brüttisellen-front-quer](https://www.kueba.ch/wp-content/uploads/timeline-2022-Bruettisellen-front-quer.jpg)
KünzlerBachmann Directmarketing AG relocates
The branch office at Theaterstrasse 17, Winterthur, moves to a new location at Haldenstrasse 16a, Wangen-Brüttisellen
2022
![timeline-2022-max-2](https://www.kueba.ch/wp-content/uploads/timeline-2022-max-2.jpg)
Max Künzler steps down
After almost 50 years at KünzlerBachmann, Max Künzler resigns as chairman of the supervisory board in all companies. He remains the major shareholder. The supervisory boards in the individual companies are reorganized.
2022
![timeline-2021-zusammenfuehrung](https://www.kueba.ch/wp-content/uploads/timeline-2021-zusammenfuehrung.jpg)
Company mergers
Kömedia AG merges with KünzlerBachmann Verlag AG.
KünzlerBachmann Directmarketing SIG AG merges with KünzlerBachmann Directmarketing AG.
2021
![timeline-2021-Neues-Kuvertiersystem-CMC400](https://www.kueba.ch/wp-content/uploads/timeline-2021-Neues-Kuvertiersystem-CMC400.jpg)
New envelope inserting system CMC400
Purchase of new envelope inserting system CMC400 with camera and barcode reader to match personalized products with logs.
2021
![timeline-heussercrea-koemedia](https://www.kueba.ch/wp-content/uploads/timeline-heussercrea-koemedia.jpg)
Takeover of kömedia AG and Heussercrea AG
In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.
2020
![timeline-spickshop-2017](https://www.kueba.ch/wp-content/uploads/timeline-spickshop-2017.jpg)
SPICK Shop
KünzlerBachmann Verlag AG: New launch of spickshop.ch with products for children and families.
2017
![timeline-2016_Schober](https://www.kueba.ch/wp-content/uploads/timeline-2016_Schober-768x415.jpg)
Takeover of Schober and interest acquired in Heussercrea AG.
KünzlerBachmann Directmarketing AG takes over the direct marketing company Schober Information Group (Schweiz) AG and mail profiler Liberec CZ. KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.
2016
![timeline-2015_MiniSPICK_Endlosdrucker](https://www.kueba.ch/wp-content/uploads/timeline-2015_MiniSPICK_Endlosdrucker-768x415.jpg)
MiniSPICK and continuous feed color printer
Launch of the new continuous feed color printer in mail production. Launch of new MiniSPICK with a circulation of more than 30‘000.
2015
![timeline-2014_Max_Kuenzler_Stiftung](https://www.kueba.ch/wp-content/uploads/timeline-2014_Max_Kuenzler_Stiftung-768x415.jpg)
Founding maxkünzler.stiftung
Founding of the maxkünzler.stiftung to support charitable works.
KünzlerBachmann AG (holding company) continues operations with headquarters in St. Gallen.
2014
![timeline-2013_Einzelblattdrucker](https://www.kueba.ch/wp-content/uploads/timeline-2013_Einzelblattdrucker-768x415.jpg)
Launch single-sheet printer
Launch of single-sheet printer and new data analysis tool
2013
![timeline-2012_100_Jahre_Jubilaeum](https://www.kueba.ch/wp-content/uploads/timeline-2012_100_Jahre_Jubilaeum-768x415.jpg)
100th anniversary of KünzlerBachmann
Centenary: 100th anniversary of KünzlerBachmann. 100 years of media and marketing. First edition of the magazine for fathers BIG SPICK, later renamed FamilienSPICK
2012
![timeline-2011_SPICK_Raetorom_Best_of_sw](https://www.kueba.ch/wp-content/uploads/timeline-2011_SPICK_Raetorom_Best_of_sw-768x415.jpg)
Personalized color laser digital printing
Personalized color laser digital printing expanded with new Xerox X 1000 in KünzlerBachmann Directmarketing AG. Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK in KünzlerBachmann Verlag AG.
2011
![timeline-2010_CH_business](https://www.kueba.ch/wp-content/uploads/timeline-2010_CH_business-768x415.jpg)
Launch of ch-business
Launch of the business address file CH-Business, which covers all of Switzerland.
2010
![timeline-2010-verkauf-regor](https://www.kueba.ch/wp-content/uploads/timeline-2010-verkauf-regor.jpg)
Sale of KünzlerBachmann Medien AG & Regor AG
KünzlerBachmann Medien AG is sold, including subsidiary, and merged with Kömedia AG in St. Gallen. Regor AG merges with MediaMail AG in Wallisellen.
2010
![timeline-2009_Swiss_Fairs_sw](https://www.kueba.ch/wp-content/uploads/timeline-2009_Swiss_Fairs_sw-768x415.jpg)
First edition SwissFairs
First edition of international trade fair calendar SwissFairs in KünzlerBachmann Verlag.
2009
![timeline-2005_Zertifikate](https://www.kueba.ch/wp-content/uploads/timeline-2005_Zertifikate-768x415.jpg)
ISO certification 9001
ISO certification 9001 and Good Privacy data protection quality label for direct marketing business.
2005
![timeline-2004-regor](https://www.kueba.ch/wp-content/uploads/timeline-2004-regor.jpg)
Acquisition of Regor AG
The letter shop business Regor AG in Rorbas is taken over as a subsidiary of KünzlerBachmann Directmarketing AG.
2004
![timeline-2004_SPICK_Flitz](https://www.kueba.ch/wp-content/uploads/timeline-2004_SPICK_Flitz-768x415.jpg)
Purchase of youth magazine SPICK
KünzlerBachmann Verlag AG purchases the youth magazine SPICK from Tamedia AG.
2004
![timeline-2002_Sinus_Milieus_01](https://www.kueba.ch/wp-content/uploads/timeline-2002_Sinus_Milieus_01-768x415.jpg)
Start of cooperation with Microm
Start of cooperation with Microm, Mikromarketing-System and Consult AG in Neuss near Düsseldorf. Launch of the Sinus-Milieus tool in direct marketing business.
2002
![timeline-2001_Aboverwaltungssystem_sw](https://www.kueba.ch/wp-content/uploads/timeline-2001_Aboverwaltungssystem_sw-768x415.jpg)
Renamed and restructured
KünzlerBachmann Direct AG is restructured and renamed KünzlerBachmann Verlag AG. This business looks after in-house publishing products, family advice-givers and magazines, event marketing media, publisher and reader marketing with subscription service.
2001
![timeline-2001_Umzug_Zuercherstrasse](https://www.kueba.ch/wp-content/uploads/timeline-2001_Umzug_Zuercherstrasse-768x415.jpg)
Move to the new location
KünzlerBachmann Rechenzentrum AG is renamed KünzlerBachmann Directmarketing AG. Publishing house and direct marketing operations move to new site at Zürcherstrasse 601 in the west of St. Gallen.
2001
![timeline-2000_Kidy_Swissfamily_01](https://www.kueba.ch/wp-content/uploads/timeline-2000_Kidy_Swissfamily_01-768x415.jpg)
Launch Kidy swissfamily
Launch of new family magazine Kidy swissfamily by in-house publisher
2000
![timeline-1999_Holding](https://www.kueba.ch/wp-content/uploads/timeline-1999_Holding-768x415.jpg)
Organizational restructuring
In an organizational restructuring, parent company KünzlerBachmann AG becomes the holding company for the following:
KünzlerBachmann Medien AG (firm that looks after trade media and yearbooks)
Name change of the former M&T Verlag as legal basis
KünzlerBachmann Direct AG (operations for address publisher, later Verlag AG)
KünzlerBachmann Rechenzentrum AG (IT, addresses, mail production)
Launch of the family portal swissfamily.ch.
1999
![timeline-1998_Marketingmesse_X98](https://www.kueba.ch/wp-content/uploads/timeline-1998_Marketingmesse_X98-768x415.jpg)
Co-founder X98
Co-founder of the Swiss marketing trade fair X98, now SuisseEmex.
1998
![timeline-1989_Expodata](https://www.kueba.ch/wp-content/uploads/timeline-1989_Expodata-768x415.jpg)
Purchase Expodata
Purchase of the trade fair and event magazine Expodata in partnership with today’s Somedia AG in Chur.
1989
![timeline-1987_Die_Alpen_SBK](https://www.kueba.ch/wp-content/uploads/timeline-1987_Die_Alpen_SBK-768x415.jpg)
New journals
Marketing of new trade journals/specialist magazines: Krankenpflege, from Swiss Nursing Association (SBK); Die Alpen, magazine of the Swiss Alpine Club;
Schweizerische Technische Zeitschrift STZ, Swiss Engineering
1987
![timeline-1980_Musik_und_Theater_01](https://www.kueba.ch/wp-content/uploads/timeline-1980_Musik_und_Theater_01-768x415.jpg)
Launch of the arts magazine Musik&Theater
Launch of the arts magazine Musik&Theater. From 1982 in cooperation and partnership with Gasser AG, now Südostschweiz Print und Medien AG. Founding of the M&T Verlag (publishing house) with headquarters in St. Gallen.
1980
![timeline-1977_Rechenzentrum_KBVerlag_sw](https://www.kueba.ch/wp-content/uploads/timeline-1977_Rechenzentrum_KBVerlag_sw-768x415.jpg)
Spin-off of direct marketing business
Spin-off of direct marketing business in the newly founded Künzler-Bachmann Rechenzentrum AG. The publishing business remains under the management of Max Künzler in the parent company KünzlerBachmann AG.
1977
![timeline-1974_Verkauf_und_Marketing](https://www.kueba.ch/wp-content/uploads/timeline-1974_Verkauf_und_Marketing-768x415.jpg)
New trade journals under lease
New trade journals under lease. The publication Verkauf & Marketing, today known as the leading trade journal Marketing & Kommunikation, and takeover of the polytechnic magazine Industrie et Technique, today known as Swiss Engineering.
1974
![timeline-1974_WL](https://www.kueba.ch/wp-content/uploads/timeline-1974_WL-768x415.jpg)
Launch of new advice magazine
Launch of new advice magazine for parents Werdendes Leben / Attendre un enfant
1974
![timeline-1973_Geltenwilenstrasse_Max_Kuenzler](https://www.kueba.ch/wp-content/uploads/timeline-1973_Geltenwilenstrasse_Max_Kuenzler-768x415.jpg)
Purchase new business premises
Purchase of the new “Transita” business premises at Geltenwilenstrasse 8a in St. Gallen. Max Künzler, Werner Künzler’s second son, gradually takes over the management of the publishing businesses.
1973
![timeline-1972_Tod_Gruenderehepaar](https://www.kueba.ch/wp-content/uploads/timeline-1972_Tod_Gruenderehepaar-768x415.jpg)
Founder Eugen Künzler passes away
The founder Eugen Künzler passes away shortly after the death of his wife Elise Künzler-Bachmann.
1972
![timeline-1969_Computertechnologie](https://www.kueba.ch/wp-content/uploads/timeline-1969_Computertechnologie-768x415.jpg)
Development of a computerized address management
Development of a computerized address management system used in the production of mailings. Pioneering achievement from Kurt and H.P. Künzler, Werner Künzler’s first-born son.
1969
![timeline-1964_Gruendung_AG](https://www.kueba.ch/wp-content/uploads/timeline-1964_Gruendung_AG-768x415.jpg)
New corporation Künzler-Bachmann AG
Künzler-Bachmann & Co. converted to new corporation Künzler-Bachmann AG.
1964
![timeline-1955_Direktmarketing_Versand](https://www.kueba.ch/wp-content/uploads/timeline-1955_Direktmarketing_Versand-768x415.jpg)
First targeted direct marketing campaigns
First targeted direct marketing campaigns—from addressing and mail production to postal services—carried out for brand product companies.
1955
![timeline-1954_Werner_Kurt_Kuenzler](https://www.kueba.ch/wp-content/uploads/timeline-1954_Werner_Kurt_Kuenzler-768x415.jpg)
The sole proprietorship E. Künzler-Bachmann becomes the collective proprietorship
The sole proprietorship E. Künzler-Bachmann becomes the collective proprietorship Künzler-Bachmann & Co. Sons Werner and Kurt Künzler become joint partners
1954
![timeline-1949_Gruenderehepaar](https://www.kueba.ch/wp-content/uploads/timeline-1949_Gruenderehepaar.jpg)
The first national family address file is set up
The first national family address file is set up and professional marketing begins. Kurt Künzler, the second-born son, takes over administrative management from founder Elise Künzler (born Bachmann).
1949
![timeline-1936_Werner_Kuenzler](https://www.kueba.ch/wp-content/uploads/timeline-1936_Werner_Kuenzler-768x415.jpg)
Setup of the new business area media marketing.
Takeover of the publishing and advertising leasing agreement for the customer magazine Schweizer Hausapotheke and founding of the counterpart La pharmacie chez soi. Werner Künzler, the founders’ first-born son, takes on the new publishing tasks.
1936
![timeline-1922_Mutter_und_Kind](https://www.kueba.ch/wp-content/uploads/timeline-1922_Mutter_und_Kind-768x415.jpg)
Entry into the publishing business
Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind
1922
![timeline-1912_Gruenderehepaar](https://www.kueba.ch/wp-content/uploads/timeline-1912_Gruenderehepaar-768x415.jpg)
Sole proprietorship E. Künzler-Bachmann
Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.
1912